Tourism Alliance

Tourism Alliance Victoria is a peak industry body advocating for and supporting the development of a professional and sustainable tourism industry across Victoria.  Founded in 2004, Tourism Alliance Victoria was created out of a merger of Country Victorian Council (CVTC) and the Victorian Tourism Operators Association (VTOA).

Tourism Alliance is a member-based organisation that provides outstanding benefits to its members and contributes to the professionalism of the tourism industry as a whole.  Tourism Alliance Victoria’s aim is to provide leadership, communication and marketing services to develop a professional and sustainable industry in Victoria.  

Tourism Alliance Victoria represents tourism organisations and individual businesses working at the forefront of the tourism industry.  Tourism Alliance Victoria’s membership is both active and diverse, encompassing a wide cross section of tourism including:

• Adventure and nature based operators

• Accommodation providers

• Tour operators

• Regional and Local Tourism Associations

• Visitor Information Centres

• Local government

• Attractions

• Service providers

 For more information on the services and functions offered, visit Tourism Alliance Victoria’s website: www.tourismalliance.com.au